Ružica

Branding Publication

Ružica literally translates to “Little Rose”, named after the very shape of bread this packaging was produced for. It tells a story of home, family, culture and tradition. A staple food, bread is treated with a special respect and for that it is wrapped in a tea towel and kept in a bread bin. This packaging solution is honouring that tradition by taking the bread out of plastic bag as we buy it these days, and placing it into a biodegradable and recyclable container.

Strategy

Brand strategy, Content, Communication
Design

Custom typography, Illustration, Die line, Print & Die cutting
Tools

Adobe Illustrator, Photoshop, Photography

Awards

BEST DESIGN
of 2019 Visual Communication cohort at Western Sydney University.

Makeover

In 2021 I had a task to reinvent an existing project and give it a major makeover. That task fell onto “Ruzica”. Being a project that told a story of family, culture and old traditions, I thought of another product from the same neck of woods as the rose bread rolls, namely rakia. Liquor distilled from any fruits growing in the soil of Balkans.